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Snapchat’s Dumb New ‘World Lenses’ Feel Like Magic
Snapchat is about to get way more adorable. The company just launched a major update today introducing its highly anticipated “World Lenses” feature, giving people the ability to drop digital 3D objects into real world scenes. Although the feature is undoubtedly augmented reality (AR), Snapchat curiously does not mention the phrase in its official announcement.