This morning, Facebook announced that it's going to start scanning all the photos uploaded to the social network looking for your face, unless you opt out - or unless you are a European or Canadian, where privacy law actually limits what Facebook can do with people's faces. The purpose of the scanning, according to Facebook, is to alert you if someone has publicly uploaded a photo of you that you don't know about, especially if they are trying to impersonate you.
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Facebook just got one step closer to becoming the literal embodiment of its name. The company announced it's rolling out several new facial recognition features on its platforms. Once you agree to let Facebook use your face data, you gain access to new tools the company says will help protect your privacy and block catfishing attempts.