Tagged With the fourth phase

Video: There's a lot of money in energy drinks. Red Bull pours a lot of that money back into its sponsorship of Formula 1 and extreme sports, though, and its latest enterprise in partnership with GoPro is The Fourth Phase, a snowboarding adventure documentary in the vein of the also excellent, also Red Bull-ish The Art Of Flight.

Video: Red Bull is continuing its progress towards a full film production house with the release of their latest trailer for The Fourth Phase, a daunting snowboarding docu-film following the powdered pursuits of Travis Rice. The story follows Rice around the hydrological cycle as he chases down some of the most stunning and isolated snow caps created in the north Pacific. Think towering mountains topped off with silky white stuff and Rice getting heli-lifted to these locations before the mandatory Red Bull footage kicks in.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.