Tagged With targeting

Facebook knows more about your personal life than you probably realise. As part of the company's increasingly aggressive advertising operation, Facebook goes to great lengths to track you across the web. The company compiles a list of personal details about every user that includes major life events and general interests. For years, details have been murky about how exactly the social network targets ads -- but the company has finally given us a glimpse into how the secret sauce is made.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

Facebook knows more about your personal life than you probably realise. As part of the company's increasingly aggressive advertising operation, Facebook goes to great lengths to track you across the web. The company compiles a list of personal details about every user that includes major life events and general interests. For years, details have been murky about how exactly the social network targets ads -- but the company has finally given us a glimpse into how the secret sauce is made.