At its annual developer conference in San Jose today, Facebook unveiled some of its latest tech projects, assuring investors that it's catching up to competitors like Snapchat. Mark Zuckerberg himself took the stage to make painful jokes about Fast and Furious and opine on how Facebook wants to dominate what he sees as the next major platform: Augmented reality. Being able to have animated sharks swimming around your cereal bowl is apparently the future of tech -- according to Zuck, at least.