Tagged With outdry extreme eco

The synthetic compounds (PFCs) that help the fabrics used in rain jackets repel moisture have an unfortunate downside: They don't naturally break down and are far from environmentally-friendly. It's kind of the ugly secret of the performance wear world, but Columbia has finally come up with an eco-friendly waterproof alternative.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

The synthetic compounds (PFCs) that help the fabrics used in rain jackets repel moisture have an unfortunate downside: They don't naturally break down and are far from environmentally-friendly. It's kind of the ugly secret of the performance wear world, but Columbia has finally come up with an eco-friendly waterproof alternative.