There are a vocal minority of folks who simply don't want to drink pasteurised milk. Maybe they're worried about the nutritional content, or not getting the good bacteria they need. Sure, they're potentially subjecting themselves to tuberculosis or a Listeria infection, but it's still a vocal group.
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Napoleon Dynamite takes a sip from a tall jar of milk, then sets it down next to two other jars. He points. "The defect in that one is bleach." "That's correct," says a judge from FFA, the agricultural education organisation. He sips another. "This tastes like the cow got into an onion patch."
Almost the exact same scene took place in Spain last year. Except the scientists fed the cows onion extract intentionally to reduce the methane in their farts and burps.
For centuries, before refrigeration, an old Russian practice was to drop a frog into a bucket of milk to keep the milk from spoiling. In modern times, many believed that this was nothing more than an old wives' tale. But researchers at Moscow State University, led by organic chemist Dr. Albert Lebedev, have shown that there could be some benefit to doing this, though of course in the end you'll be drinking milk that a frog was in.
So this is the situation. Human tastings are a crucial component in milk safety evaluations and by extension the dairy industry as a whole. So the Future Farmers of America (FFA) have an event called the Milk Quality and Products Career Development. A big part of it is a milk tasting contest for high school students, and the competitors go big.
If you were an advertising executive tasked with selling chocolate milk, what approach would you take? Fun cartoon characters? Promoting the health benefits of calcium? Touting its delicious taste? Wrong, wrong, wrong. The right answer is to commission the creation of a fur coat hand-woven from over a million strands of male chest hair. Because nothing pairs better with food than human hairs.
Kevin Rose is Google's newest employee. If you don't know Kevin Rose, he's the mastermind behind the rise (and fall) of the social news site, Digg. But for the last year, he's been wrapped up in Milk, a mobile app incubator that has hatched a grand total of one app: the now-defunct social review app Oink. This raises the question: what is Rose going to do for Google?