Holden's Maven Gig car-sharing for Uber drivers is still only new, but it's proving to be an early success for the long-time Aussie carmaker. The service has grown 130 per cent in two months, and is expanding to Adelaide, Brisbane and the Gold Coast.
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Holden's muscling in on the increasing popularity of ride-sharing and gig economy opportunities like Uber and UberEats by going straight to the source -- the drivers themselves. It's set up an all-inclusive rental for its brand new cars for gig economy drivers, with flat rates starting at a couple of hundred bucks a week.