Face recognition has spread from airports to soccer games to primary schools, and now farms and stables. Global food giant Cargill announced yesterday that it is partnering with Cainthus, an Irish computer vision company, to pilot face recognition technology on cows starting this year. Privacy advocates may be less concerned by the threat of an encroaching bovine panopticon, but the worldwide pilot speaks to how both AI and face recognition technologies are slowly being embedded in all aspects of modern life.