Tagged With hasbro
The very first Star Wars movie turns 40 in 2017 — as are, practically, the toys that have long been intertwined with the franchise. To celebrate 40 years in the galaxy far, far away, Hasbro is breaking out the weaponised nostalgia with an homage to the classic Kenner era of Star Wars toys.
At last year's Toy Fair Hasbro made it a lot easier for Marvel fans to live out their superhero fantasies without requiring an Avengers-sized budget. The company's detailed but affordable role-play line is expanding this year with two new accessories for Thor fans, and those who wish they could join the Guardians of the Galaxy.
Hasbro has announced that the humble thimble, Monopoly's least beloved game piece, would be getting the boot from "an upcoming version of the game". Cynically, the toy company framed the eviction as a simple reflection of the people's will, the result of a recent online contest to modernise the board game.
Simon, the classic four-colour memory game, has managed to remain popular for decades despite countless other electronic distractions at our disposal. But all brands struggle to remain relevant through ever-changing fads, and in a valiant attempt to remain hip, Hasbro is now taking a cue from virtual reality setups like the Oculus Rift and HTC Vive.
2017 is a huge year for Star Wars — not only is The Last Jedi on the way, not only has it been 20 years since the special editions changed the saga and fandom forever, but it's also the entire franchise's 40th birthday. That means, naturally, that there's going to be some sweet Star Wars merch to celebrate, and we have a first look.
Folks, it's been a banner week for Guardians of the Galaxy merchandise that looks like it's contemplating the nature of the cruel, remorseless world we live in.