Tagged With h.264

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Those wonderful looping animations we call GIFs are an unlikely story of survival in an age when digital formats come and go like the wind. The lure of the decades-old GIF format has caused people to ignore its flaws, but those looking to bring the format into modern times might just be inadvertently drowning its very soul.

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If you're a digital-video professional - someone who records weddings, sells stock footage or edits B-roll - chances are good you deal with H.264. But after reading software licence agreements, you might well wonder if you have rights to do so.