Tagged With guetzli

For years, Google has been trying to reduce how much space images take up on the web. Most of those efforts have been based around its proprietary (and largely ignored by non-Google entities) WebP format, but a new project out of the company's research and open source divisions could help make JPEG images -- one of the most common image formats on the planet -- up to 35 per cent smaller, while retaining their quality.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

For years, Google has been trying to reduce how much space images take up on the web. Most of those efforts have been based around its proprietary (and largely ignored by non-Google entities) WebP format, but a new project out of the company's research and open source divisions could help make JPEG images -- one of the most common image formats on the planet -- up to 35 per cent smaller, while retaining their quality.