There is no greater force than The Brand - and those who disrespect it suffer the consequences. This law was recently demonstrated by the owners of Grumpy Cat (née Tardar Sauce), the viral internet superstar with a permanent Clint Eastwood-like scowl, who scored a massive $US710,001 ($881,669) payout from a copyright infringement lawsuit.
Tagged With grumpy cat
The value of internet celebrity is hard to assess, but a new motion filed by the owners of the animal star known as Grumpy Cat seeks to do just that. In it, the holders of the "GRUMPY CAT" trademark have asked a court to triple a requested $US600,000 ($798,195) award over alleged copyright infringement of a goddamn cat.