Facebook has spent the past few weeks on an apology tour amid the fallout of its Cambridge Analytica data-sharing scandal, in which the company lost control of extensive information on 50 million users harvested without their consent. They have dispatched founder Mark Zuckerberg to recite talking points, shuffled around some privacy settings, recalibrated Zuckerberg's talking points, and in between relatively meaningless other directives, taken out full-page newspaper ads saying sorry (and subtly mentioning they expect other similar incidents to emerge).