You have to appreciate a company that doesn't give up even when things are looking down. Despite a rocky launch plagued by delayed shipments, unfinished software and a laggy camera app, Essential has done an admirable job of turning an over-hyped (and expensive) phone into something you might actually want to buy.
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Andy Rubin's Essential Products is having a rough winter. After first revealing its phone to throbbing hype back in June, actual delivery of the device has been plagued with delay after delay. Shipping problems have become almost comically bad, and even as it appears a few phones have finally made their way into the hands of frustrated customers, a new issue has cropped up, turning a bungled launch into a potentially dangerous security concern.
One of the biggest challenges for a hardware startup is to actually create a finished product. But another is delivering the product to the customers that paid for them. It's a common problem. And based on the recent frustrations of people who ordered Andy Rubin's super hyped new phone, Essential Products is running into some trouble with the second part of that equation.
After months of speculation, the creator of Android, Andy Rubin, is finally showing off his company's new products. Since leaving Google in October 2014, he has been working tirelessly on launching a smartphone that he claims could shakeup the tech industry. Today, we got our first look at it thanks to The Verge. Behold: This is Andy Rubin's super secret mystery phone project.