Because it's so simple and straightforward, Snapchat has always been a particularly difficult corner of social media for businesses to conquer. If you're trying to get viewers to visit a page, or even if you just want to share an online shopping link with your friends while you're showing off a new jacket or gadget in a Snap, you've had to type a link into the text bar and cross your fingers. But now there's an app that converts links to a couple of emojis for you to share, and that same app -- called Emoticode -- can read those links from a Snapchat screenshot.