Tagged With company

When two brothers from Naples decided to stop doing fashion design for other companies and start a brand of their own, they went hunting for an attention-grabbing name. They discovered that "Steve Jobs" wasn't trademarked and decided on that. Now, a protracted legal battle has come to an end, and they have big plans for using the Apple founder's name on pretty much anything.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

When two brothers from Naples decided to stop doing fashion design for other companies and start a brand of their own, they went hunting for an attention-grabbing name. They discovered that "Steve Jobs" wasn't trademarked and decided on that. Now, a protracted legal battle has come to an end, and they have big plans for using the Apple founder's name on pretty much anything.