In 2012, Frank Gehry and Mark Zuckerberg posed for a series of photos that sealed their intertwined fates: Gehry, arguably the world's most famous architect, would design a new campus for Zuckerberg, arguably the world's most powerful not-lizard person. Surely with all this money and talent coalescing like a hunk of molten aluminium, Facebook's new HQ would garner universal "Likes". Instead it's more "Sad" than "Wow".