A couple of weeks ago I was braving the big crowds of E3 to meet with the Nvidia team, and while I was ostensibly there to check out Destiny 2 on a PC, what I really wanted to know was what the hell Max-Q Design was. Nvidia announced its new design philosophy back in May, and I'd spent the intervening weeks unable to shake the sense that this was all just a great big marketing ploy -- an acknowledgement that Nvidia's most powerful GPUs often end up in great big computing monstrosities.