The News Of Tomorrow, Today
The News Of Tomorrow, Today
wool
Video: This branded short film follows the journey of a single piece of wool in pursuit of its family. The creators — London-based studio Neon — did such a great job with it that I ended up empathising with the poor piece of fleece and seriously caring for its life.
Who even knows. The creators of Wool&Prince are claiming that you can wear their wool button-down shirts for days on end without them wrinkling, smelling or showing any dirt. Frankly, that sounds ridiculous, but maybe?
Wool from Yorkshire in Northern England is so fabulous that bad guys want to counterfeit it, so wool merchants are shooting it up with proprietary DNA to prove it’s the real thing.
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