Viral Marketing

Military Scientists Use Yelp And Digg To Test Viral Marketing Skills

Military Scientists Use Yelp And Digg To Test Viral Marketing Skills

In the age of Reddit and BuzzFeed, it seems like everybody wants to know the secret to making things go viral. Even the military wants to know how to make things go viral, and one research team says they’ve figured it out — using an algorithm they tested on social…

Why Videos Go Viral

Why Videos Go Viral

Not all YouTube videos are made equal. Some languish in obscurity, while a tiny percentage rack up millions of hits. If you’ve ever wondered why that is, this explanation by Kevin Allocca, YouTube’s trends manager, is well worth watching.