product red

Hype Sheet: Dell’s Do-Goodism and the Axe Effect

Hype Sheet: Dell’s Do-Goodism and the Axe Effect

The Pitch A Super Bowl debut we somehow special-edtion (RED) lineup, so US$50 of his purchase price went to The Global Fund. A noble endeavor, to be sure, but (and excuse the ensuing crassness) will this good-hearted approach really help Dell move product? Read on for an answer, as well…

Dell and Microsoft See (Product) Red for Valentine’s Day

Dell and Microsoft See (Product) Red for Valentine’s Day

If I’ve learned two things in life, it’s that it’s noble to jump on some bandwagons, and some things just look sexy in red. That’s why I was pretty happy to see that Microsoft and Dell were joining the (Product) Red charity for global AIDS relief, and that for every…