It just looks like a toy. This real, fully-functional dSLR is a limited edition Pentax K-x in the colour scheme of Japan’s Kore Ja Nai robot (the little guy in the shot).
Photorumors has a few pictures and a complete list of specs for Pentax’s K-X DSLR, which they claim is going to set to launch tomorrow. Looks like it’ll pack a 12.4MP CMOS sensor, 720p video and 2.7-inch LCD.