nike

Did Nike Not Get The Memo On Plastic Beads?

Did Nike Not Get The Memo On Plastic Beads?

For the longest time, pockets of nothing but air were Nike’s secret to making comfortable shoes. But today the company revealed its new Joyride technology, which instead fills shoe soles with thousands of tiny foam beads. Nike promises the new design increases shock absorption, but the new design comes at…

How Nike’s Self-Lacing Sneakers Actually Work

How Nike’s Self-Lacing Sneakers Actually Work

When Nike released its self-lacing HyperAdapt 1.0 sneakers last year, people went crazy for them, even with their outrageous $US720 ($938) price tag. But does anyone actually understand how they work?