mergers

  • Google-Fitbit Merger Wins EU Approval, With a Few Conditions

    Google-Fitbit Merger Wins EU Approval, With a Few Conditions

    Last year, Google announced it was going to acquire Fitbit for a whopping $US2.1 ($3) billion. Immediately, the news raised privacy concerns as Google is a tech giant with a lot of ad data on the cusp of absorbing another company with a hoard of health data. The deal itself has been under some intense scrutiny…


  • Pepsi Plans To Buy SodaStream In $4.4 Billion Deal

    Pepsi Plans To Buy SodaStream In $4.4 Billion Deal

    PepsiCo will buy the Israel-based DIY soft drink company SodaStream in a deal worth $US3.2 billion ($4.4 billion). The move is widely seen as an effort by Pepsi to prop up its catalogue of “healthy” food and drink options as it continues to wage battle against longtime rival Coca-Cola. Both PepsiCo and Coca-Cola have invested…