How do you make the beautiful, expensive Leica M9 even more beautiful and more expensive? Why, you add sapphire glass, chrome, and the tanned hide of a brown ostrich. Why does stunning always have to come at such a price?
Say what you will about Leica’s ultra-niche marketing, stratospheric prices and romantic insistence on keeping 50-year-old product designs—their cameras have always been beautiful, and felt like tanks. In this respect, the M9 and X1 don’t disappoint.
Hardcore photo geeks know that Leica’s M9 is supposedly due out on 09/09/09 (exactly one 9 less cool than the Sega Dreamcast’s release). Now the company’s second digital offering has been captured in several blurry shots from a promo.