ice bucket challenge
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Here’s The Exact Way That The Ice Bucket Challenge Helped ALS Research
Last year’s hugely popular “ice bucket challenge” saw celebrities pouring buckets of ice water over their heads to help fight Lou Gehrig’s Disease (ALS). Sceptics dismissed it as mere “slacktivism,” but researchers told us that the money led directly to a scientific breakthrough. Can slacktivism actually work?
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Watch Zuck Dump A Bucket Of Ice Water On His Head (For Charity)
Some of the most powerful people in the tech world are dumping buckets of ice water on their heads. No, they haven’t lost it. They’re doing it for charity.