Harley

Harley-Davidson’s Turnaround Plan Is Beginning To Take Shape

Harley-Davidson’s Turnaround Plan Is Beginning To Take Shape

Harley-Davidson ousted (fired?) its CEO in late February at the urging of at least one shareholder, who felt that the motorcycle maker needed to shift its focus back toward heavy, expensive things that boomers buy instead of aggressive expansion overseas. As it turns out, that is now also Harley’s new…

Harley-Davidson’s Slow Decline Is Getting Hard To Watch

Harley-Davidson’s Slow Decline Is Getting Hard To Watch

Harley knows what it’s future looks like with, perhaps by as soon as next year, more sales internationally than in the U.S., the continuation of a long-term trend. It’s desperately trying to prop up U.S. sales, but the LiveWire hasn’t been selling great, and its core demo is ageing out….