During this pandemic, nothing is more important than friends. Fortunately for Stephen Ross, the CEO of the firm that owns Equinox, SoulCycle, Blink Fitness, and Pure Yoga, he may have very beefheaded, suggestible friends in high places.
I’m just going to come out and say it: screw the gym. Screw it right in the face. There is a better way to get the body you want, one that’s actually fun and that uses your brain’s reward system. Really.