Food Industry

Is Cinnamon Toast Crunch Prawn the New Piss Water?

Is Cinnamon Toast Crunch Prawn the New Piss Water?

Things are funny because they’re unexpected. This is the rough gist of the incongruity theory, a centuries-old broadly-shared concept that humour subverts assumptions; as philosopher James Beattie wrote, in 1779: “laughter arises from the view of two or more inconsistent, unsuitable, or incongruous parts or circumstances.”