Online dating might be the future of romance, but it still has its fair share of detractors. Including a pair of UCLA professors, who think that eHarmony — a dating site which prides itself on its scientific approach — is duping its users.
Brain chemistry questionnaires, genetic testing: online dating sites are going to pretty extreme lengths to prove that their methodology is the most advanced. Because hey, then they can justify higher rates! But does any of it actually work?