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In 1978, Dodge Wanted To Sell Us ‘Adult Toys’

In 1978, Dodge Wanted To Sell Us ‘Adult Toys’

Dodge has never been afraid to explore new market segments, especially when they build excitement. In 1978, the brand made its biggest step in that direction with a line of “adult toys.” No. NO. Not like that. Accessorised pickups, vans and stuff.