classic ad watch
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How International Titan General Motors Tried To Go Local On Three Continents
It’s not a stretch to say that General Motors is an American icon. You don’t need an ad executive to tell you that. So when the “Baseball, Hot Dogs, Apple Pie, Chevrolet” ad boomed out of television sets across the country in the 1970s, the image fit. But could that same strategy work for an…
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A Little Weather Was No Match For This Eagle
An old myth is that while other birds wait out stormy weather sheltered away from the wind and rain, eagles fly up above the layer of clouds to stay safe and dry. I haven’t found scientific corroboration to this tale, but at least vehicular Eagles aren’t troubled by precipitation. Not in the least.
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In 1977, Fiat Put The Car In Cartoons
Fiat went through the wringer in the 1970s. The original 500 was canned and the the brand introduced a new wave of front-wheel drive hatches. Eventuallyr the Ritmo was launched, but not before a major injection of cash from a man in North Africa named Muammar Qaddafi. The first Fiat plant was opened in the…