Big Oil

Shell’s Bad Tweets Reek of Desperation

Shell’s Bad Tweets Reek of Desperation

“Social licence to operate” is one of the life-bloods of brands. Reportedly coined by Canadian mining CEO James Cooney in 1997 after a disaster, the concept is basically how much the public is willing to embrace (or at least put up with) how an industry operates.

Big Oil’s Climate Plans Fail at Every Metric

Big Oil’s Climate Plans Fail at Every Metric

Fossil fuel companies are talking a big game about climate policy. This year, BP pledged to cut its fossil fuel investments by 40%, Shell pledged to reach net-zero carbon emissions by 2050, and other oil giants have made similar promises, too. Right now, executives from these firms are bragging about their plans…