advertising

  • 6 Ways Uncanny AT&T Ads Predicted the Future in 1993

    6 Ways Uncanny AT&T Ads Predicted the Future in 1993

    In 1993, telecom giant AT&T launched an advertising campaign that somehow predicted quite a lot of aspects of how we work and live today. The “You Will” ad series, directed by now-famed thrill-master David Fincher, was an eerily accurate look at what life in the mid to late 2000s would look like. The ads, narrated…


  • Google Needs to Unlock Its Ad Privacy Black Box

    Google Needs to Unlock Its Ad Privacy Black Box

    Google’s FloC was killed because it was a bad idea for privacy on the web. But we didn’t know exactly how bad until two MIT researchers tested it — over months, using technical approaches and an expensive, private dataset. That it was this difficult to add some transparency is unacceptable for a fundamental change to…