The day after Christmas, Amazon celebrated its own annual holiday tradition: announcing record-breaking sales in a very long press release that affirms its status as the largest retailer in the known universe. As such, Jeff Bezos’s Big Store said that in 2018, it surpassed its own sales records with “More Items Ordered Worldwide Than Ever Before.”

Of course, Amazon announces some version of that milestone just about every year, as it continues to upend brick-and-mortar stores and march into new digital markets around the globe.