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The Media Tried To Game The Machines And You’ll Never Guess What Happened Next (Facebook Won)
Just five years ago, not only was it possible for a reputable outlet to flatly characterise Upworthy — a website that didn’t make much but a system for testing what drew clicks on Facebook — as the “fastest-growing media company of all time”, but it happened more than once. By 2013, a year after its founding,…