Samsung Pulls an Apple and Announces the Same Phone in a Different Colour

Samsung Pulls an Apple and Announces the Same Phone in a Different Colour
Bora Purple S22 range. Image: Samsung.
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Back in February, Samsung dropped its latest range of Galaxy phones on us – the S22, S22+ and S22 Ultra. They were unveiled in a handful of colours, with one noticeable omission: purple. Today, Samsung has rectified this faux pas, giving us all what we want, the choice of Bora Purple in the S22 range.

Just like Apple did with the green iPhone 13 additions, Samsung has drip-fed us the Bora Purple. It will be available across the Galaxy S22 range.

“Every colour has its own unique characteristics and heritage. Among them, purple has been one of the most beloved,” Samsung said.

“It is a compelling colour, blending the calmness of blue and the excitement of red to create a different kind of energy that evokes warmth and optimism. It is welcoming and inclusive, embracing diversity.

“In that sense, purple stands for the same things Samsung Galaxy does: embracing individuality, pushing boundaries and relentlessly innovating under the philosophy of openness.”

“Bora” is the Korean word for purple.

I never knew there was so much one could say about a soft shade of purple, but here we are.

The new Bora Purple range pack the same specs as their siblings. Check out our review of the Samsung Galaxy S22+ and the Galaxy S22 Ultra if you’re after some guidance on which device to get.

If you want to get your hands on a Bora Purple Galaxy S22, S22+ or S22 Ultra, you can preorder now, up until August 10. The devices will go on sale August 11. If you preorder now, you can score a pair of Galaxy Buds2 in purple, valued at $219, as a gift.

Bora Purple Galaxy S22 deals

Let’s break it down by telco, starting with plans for the Galaxy S22.

Telstra

Telstra 24-month Galaxy S22 plans (128GB)

Telstra 36-month Galaxy S22 plans (128GB)

Telstra 24-month Galaxy S22 plans (256GB)

Telstra 36-month Galaxy S22 plans (256GB)

Optus

Optus 24-month Galaxy S22 plans (128GB)

Optus 36-month Galaxy S22 plans (128GB)

Optus 24-month Galaxy S22 plans (256GB)

Optus 36-month Galaxy S22 plans (256GB)

Vodafone

Vodafone 24-month Galaxy S22 plans (128GB)

Vodafone 36-month Galaxy S22 plans (128GB)

Vodafone 24-month Galaxy S22 plans (256GB)

Vodafone 36-month Galaxy S22 plans (256GB)

Bora Purple Galaxy S22+ deals

These are the deals from the same three telcos for the S22+.

Telstra

Telstra 24-month Galaxy S22+ plans (128GB)

Telstra 36-month Galaxy S22+ plans (128GB)

Telstra 24-month Galaxy S22+ plans (256GB)

Telstra 36-month Galaxy S22+ plans (256GB)

Optus

Optus 24-month Galaxy S22+ plans (128GB)

Optus 36-month Galaxy S22+ plans (128GB)

Optus 24-month Galaxy S22+ plans (256GB)

Optus 36-month Galaxy S22+ plans (256GB)

Vodafone

Vodafone 24-month Galaxy S22+ plans (128GB)

Vodafone 36-month Galaxy S22+ plans (128GB)

Vodafone 24-month Galaxy S22+ plans (256GB)

Vodafone 36-month Galaxy S22+ plans (256GB)

Bora Purple Galaxy S22 Ultra deals

And the purple S22 Ultra.

Telstra

Telstra 24-month Galaxy S22 Ultra plans (128GB)

Telstra 24-month Galaxy S22 Ultra plans (256GB)

Telstra 24-month Galaxy S22 Ultra plans (512GB)

Optus

Optus 24-month Galaxy S22 Ultra plans (128GB)

Optus 36-month Galaxy S22 Ultra plans (128GB)

Optus 24-month Galaxy S22 Ultra plans (256GB)

Optus 36-month Galaxy S22 Ultra plans (256GB)

Optus 24-month Galaxy S22 Ultra plans (512GB)

Optus 36-month Galaxy S22 Ultra plans (512GB)

Vodafone

Vodafone 24-month Galaxy S22 Ultra plans (128GB)

Vodafone 36-month Galaxy S22 Ultra plans (128GB)

Vodafone 24-month Galaxy S22 Ultra plans (256GB)

Vodafone 36-month Galaxy S22 Ultra plans (256GB)

Vodafone 24-month Galaxy S22 Ultra plans (512GB)

Vodafone 36-month Galaxy S22 Ultra plans (512GB)

What if I buy the Bora Purple Galaxy S22, S22+ and Ultra outright?

From the Samsung website, pricing is as follows:

  • Galaxy S22 8GB + 128GB model has an RRP of $1,249
  • Galaxy S22 8GB + 256GB model has an RRP of $1,349
  • Galaxy S22+ 8GB + 128GB model has an RRP of $1,549
  • Galaxy S22+ 8GB + 256GB model has an RRP of $1,649
  • Galaxy S22 Ultra 8GB + 128GB model has an RRP of $1,849
  • Galaxy S22 Ultra 12GB + 256GB model has an RRP of $1,999
  • Galaxy S22 Ultra 12GB + 512GB model has an RRP of 2,149
  • Galaxy S22 Ultra 12GB + 1TB model has an RRP of $2,449