The Apple TV app on both Google TV and Android TV no longer has an option to purchase or rent movies or TV shows, fuelling speculation that Apple has intentionally removed the function to avoid Google’s 30% commission fees.
FlatpanelHD first reported the app downgrade, confirming evidence posted by disgruntled Reddit users. Apple TV was added to Android TV and its successor, Google TV, last year, giving owners of TVs running Google’s software the ability to rent and purchase movies with their Apple accounts.
We tested it ourselves, and sure enough, movies can no longer be rented or purchased. When I attempted to download Spider-Man: No Way Home, the app only gave me a “How to watch” option. Selecting it brought up another screen stating “You can buy, rent, or subscribe in the Apple TV app on iPhone, iPad, and other streaming devices.” The tabs at the top for Movies, Shows, and Apps, have vanished.
The tabs for Movies, Shows, and Apps, have vanished, and all that remains on the Apple TV app on Google TV is the option to watch Apple originals when subscribed to Apple TV+. The same “How to watch” prompt also appears beside Apple TV+ shows, suggesting they aren’t available; however, the episodes are viewable below the show’s title page. You can continue renting and buying movies from the Apple TV app if you avoid downloading the latest version and movies purchased or rented can still be accessed from your movie library, even in the latest app version.
We’ve reached out to Apple and Google and will update this article when we hear back.
Apple’s apparent decision to scale back its app on TVs running Google’s platform might be a way of avoiding Google’s 30% commission on in-app purchases, as theorised by FlatpanelHD.
It is unclear why Apple has downgraded its app on Android TV and Google TV but it could be related to commission rates. Like Apple, Google charges a 30% commission on in-app purchases but not all in-app purchases were covered by the agreement in the past. It is possible that new terms were introduced.
If this is the case, Apple is playing a dangerous game of hypocrisy, having recently defended its own fees after being sued by Fortnite maker Epic Games. In the aftermath of the blockbuster legal battle, Apple was ordered to make it possible for developers to add links to external payment options for apps on the App Store because the company was found to be in violation of California’s Unfair competition Law. Apple continues to face pressure from antitrust authorities around the world.
We’re still awaiting word from Apple on why the changes were made, and whether further updates are planned for the app. What we do know is that this was not by accident and the prompt redirecting Google TV users to Apple’s own platform suggests the company has no plans of reintroducing the feature.