Amazon Prime Day 2021 Starts Soon, Here’s What to Expect

Amazon Prime Day 2021 Starts Soon, Here’s What to Expect
Image: iStock/Jorge Villalba
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If you’re someone who loves a good bargain, Amazon Prime Day is a pretty hard event to miss. Here’s everything you need to know about Prime Day 2021, from when it will kick off to the massive deals you can expect on the day.

Update 2/6: We now know the official start date for Amazon Prime Day 2021.

What is Amazon Prime Day?

Launched in 2015, Prime Day is Amazon’s big sales event. Originally created as a celebration of the online retailer’s 20th anniversary, Prime Day has become an annual tradition, with Amazon offering some massive bargains across a huge range of products and big name brands.

To get these deals, you’ll need an Amazon Prime membership. If you don’t already have one, you can sign up for a free 30-day trial. If you’re not keen on having another subscription and are smart about your timing, you can grab these Prime Day deals and cancel your Prime membership before you’re charged the monthly fee of $6.99.

When is Amazon Prime Day 2021?

Since its launch, Prime Day has traditionally been held in mid-July. Previously, the only outlier in Amazon Prime Day timing was in 2020, when the event was postponed to October 13 due to COVID-19.

Amazon Prime Day is coming a bit earlier in 2021, with the sale set to officially start at 12am AEST, June 21. The event will then run for the following 48 hours, ending at 11:59am AEST, June 22.

However, due to Amazon’s many global stores, Australian shoppers will still be able to snag international deals up until 5pm AEST, June 23. That means you’ll have 65 hours to grab your fill of bargains.

What deals can we expect during Prime Day 2021?

amazon prime day
Image: iStock/Julie Clopper

Honestly, it’s probably easier to list out the deals you probably won’t be seeing during the event. Namely, due to the tiny amount of stock available in Australia, don’t expect to see the PlayStation 5 or Xbox Series X/S on sale during Amazon Prime Day.

Last year’s Prime Day saw some major discounts for a variety of big tech products, which ranged from Samsung smartphones to Apple AirPods and home entertainment systems.

There were also some deals for major camera brands, like Canon, Panasonic and Fujifilm.

With this being an Amazon event, it shouldn’t come as a surprise that the online retailer will most likely be offering discounts on its range of smart home devices.

There was a solid assortment of gaming deals for Xbox, PlayStation and Nintendo Switch available last year, along with a few boardgames. The PS5 and Xbox Series X/S weren’t released when Prime Day kicked off last year, but it wouldn’t be surprising if we saw a few deals available for each console’s games and accessories.

If you’re worried about missing some of the biggest and craziest deals on the day, don’t stress. We’ll have done the hard work for you and rounded those bargains up into one, convenient place.

If you’re hungry for a bargain now and can’t wait for Prime Day, you can check Amazon Australia’s daily deals. You can also follow Gizmodo’s deal roundups here.


You can follow Gizmodo Australia’s coverage of the best Prime Day 2021 deals here.