When the 2021 Ford Bronco debuted earlier this year, the very special limited run of “First Edition” models sold out in no time. Now weeks later, the lucky 7,000 reservation holders have a big decision on their hands: do they option the bespoke Lightning Blue paint job?
Ford should be known for its blues by now. My mother has made life-changing, dream-fulfilling purchasing decisions based entirely off of the depth of the blurple Kona blue once available on the Mustang. The Raptor? Blue. Even the damn logo is blue.
That alone is reason enough to throw in a new paint colour option on the new Ford Bronco, which is exactly what the automaker has done. Except it’s a little more suspicious than that.
The limited run of Ford Bronco “First Edition” trucks were originally available in Area 51, Rapid Red Metallic, Cactus Grey, and Cyber Orange Metallic colour options. That was when reservations were originally open, back when Ford only announced a production run of just 3,500 First Edition models. You know, to keep them exclusive and special.
But either due to the overwhelming demand or perhaps just Ford overselling the limited trim, a few days later the automaker bumped the First Edition production count up to 7,000 trucks total.
Some of those who originally thought they were buying a one-of-3,500 now getting a 1-of-7,000 may have been upset! So perhaps bringing over the Lightning Blue colour — which is available on the Ford Ranger pickup truck but won’t be an option for any other Ford Bronco — is something of a peace offering. A cherry on top.
Via Roadshow:
On a scale of 1 to ????, how good does the #FordBronco look in Lightning Blue?
Exclusively available to those who reserved a First Edition. pic.twitter.com/bDNIL7KnJB
— Ford Motor Company (@Ford) September 23, 2020
If you’re upset that you may have missed out on equipping a Bronco in blue paint in the future, you can always consider the regular options of Antimatter Blue, Velocity Blue, or the new grey Area 51 colour that’s kind of blue. But it’s also already a Ford colour code, so it wouldn’t be impossible to do later.
Here’s the old list of colour options, not including the new Lightning Blue under the “First Edition” category like it should:
