The companies behind Choose Your Own Adventure and Black Mirror: Bandersnatch may yet face off in a legal battle. A year after Chooseco LLC, the company that owns the Hollywood Reporter.
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“Chooseco has sufficiently alleged that consumers associate its mark with interactive books and that the mark covers other forms of interactive media, including films,” reads the judge’s decision. “The protagonist in Bandersnatch explicitly stated that the fictitious book at the centre of the film’s plot was “˜a Choose Your Own Adventure‘ book. In addition, the book, the video game, and the film itself all employ the same type of interactivity as Chooseco’s products. The similarity between Chooseco’s products, Netflix’s film, and the fictitious book Netflix described as a “˜Choose Your Own Adventure’ book increases the likelihood of consumer confusion.”
And so Netflix’s attempt to get out of the lawsuit has failed and now it’ll likely have to settle or go to court. Which will it choose?