Oppo continue to the be the gift that keeps on giving in the smartphone industry.
This time they've managed to release a smartphone with all the vibe of a high-end product but the retailing price of more basic number.
The Google Pixel 3 was a contentious handset when it launched last year. A good phone to be sure, but the price was a touch high for incremental upgrades to what the Pixel 2 was already packing. But Google wasn't done.
Last month it came in hot with its lite version of the device. Not only are the specs ridiculously similar to its bigger siblings, so is the camera. Oh and the battery is better. In one fell swoop Google fucked the mid-range phone market. In fact, it may have even fucked the high range one. It redefined what consumers should expect for $650 and thus threw the phone landscape into glorious chaos. And I for one worship it.
The release of the Reno Z gives Oppo their competitive mid-tier entry retailing with a $499 price tag compared to their monster Reno 5G, which will set you back $1,499.
It boasts a 6.4-inch AMOLED screen with resolution on par with the 5G and weighs in at 186 grams, making it one of Oppo's lighter entrants. It is essentially bezel-less but for some, the inclusion of a headphone jack, absent in the 10x Zoom and 5G models, might be enough to bring it over the line.
You didn't think the 5G news was over for the week, did you? Oppo just announced its new flagship for Australia, the Reno 5G (as well as a non 5G version). You may remember us freaking out over its angled pop up camera a little while back, and now it's arriving here. Here are all the details.
Camera-wise, this thing is fully-loaded. The front-facing camera offers 32 megapixels while the main camera functions with 48 megapixels and a 10x digital zoom. All of this is running on OPPO's MTK MT6779V processor with 8GB RAM and 128GB storage.
Michael Tran, Managing Director of OPPO Australia, said the Reno Z was all about making high-functioning tech more accessible in terms of cost.
"The Reno 5G and Reno 10x Zoom are transforming smartphone technology and raising consumer expectations of what's possible in a device. The Reno Z provides Aussies with game-changing power and the most immersive audio-visual experience available, making it one of the best devices in its price bracket," Tran said in the press release.
"Making premium accessible is, and always will be a priority at OPPO. The Reno Z does just that, taking a number of impressive features from across the Reno Series and making them accessible to Aussies, no matter their budget."
The Reno Z is available in Aurora Purple and Jet Black from all the usual retailers (JB HiFi, OfficeWorks and The Good Guys) from Thursday 11 July.
Dig into some more of the specs below:
- Screen: 6.4”, AMOLED
- Size: about 157.3mm x 74.9mm x 9.1mm
- Weight: about 186 grams
- Screen resolution: 2340 x 1080
- OS: MTK MT6779V / CPU:2.2GHz*2+2GHz*6
- RAM: 8GB
- Memory: 128GB
- Sensors: GPS, AGPS, BeiDou, E-compass, G-sensor, Gyro-meter, Light and Proximity Sensor
- Cameras: 48 megapixel (back camera), 32 megapixel (front-facing camera)
- Charge time: 1.3 hours