Dominos has been pulling out the stops to position itself as a modern food chain recently.
Earlier this month it announced a cashless payment trial for some of its stores, and now it will be offering plant-based meat options.
If you’re a city dweller you may have stumbled across a cafe or two that are eftpos only. While this crawl towards a cashless society may seem to only be manifesting in trendy inner city suburbs, it is now going mainstream. From today Dominos Australia will be trialling a new payment model that completely eliminates the need for cold hard dollars.
Dominos will be adding three of these vegan pizzas to its menu - beef & onion, beef-loaded burger and beef taco fiesta.
The chain has partnered with an unnamed Australian company to develop these vegan meat alternatives, which will be exclusively available through Dominos.
The plant-based beef is made from soy protein and the company has stated that it doesn't contain artificial preservatives, flavours or colours.
It is also said to be lower in saturated fat and higher in protein than its real-meat alternative.
"Pizza is our passion and we want to ensure that everyone can share in the joy of pizza, regardless of their religious, ethical, dietary or lifestyle choices," said a Dominos spokesperson in a press release.
It's worth noting that all of these pizzas come with regular mozzarella or American cheddar as standard. If you want vegan cheese it's available but you will need to order the vegan version of the plant-based meat pizzas.
"There will be a version of each of these plant-based pizzas in our vegan range (with vegan cheese) to cater for our vegan and dairy free customers, as well as in our plant-based range with our regular stretchy cheese," a Dominos spokesperson said in an email to Gizmodo Australia.
Dominos plant-based meat pizzas will launch in September.