Kevin Feige really wants that Avatar record.
This week Avengers: Endgame came within just $73 million of toppling Avatar’s domestic box office record, after a $5 million weekend brought it to an eye-watering $US2,742,491,359 ($3,987,596,148) global gross.
While it came close to Avatar’s record-holding $US2,787,965,087 ($4,053,715,176), it seemed like Endgame just wouldn’t be able to top it, as more and more releases began to force it out of screens.
That is, until Marvel apparently decided to just re-release the damn thing.
An extended version of the damn thing, to be exact. Speaking to Comicbook.com at a press junket for Spider-Man: Far From Home, Marvel Studios head honcho Kevin Feige confirmed that Endgame will be getting a renewed push at the box office - and while it’s gonna be really soon, Australia is unlikely to see it.
To entice audiences back for another three-hour stint in a movie theatre seat, the re-release will include an unknown amount of new footage not seen in the original theatrical cut:
We are doing that. I don’t know if it’s been announced. And I don’t know how much... Yeah, we’re doing it next weekend.
Screenrant has a few more details from their own interview with Feige:
Not an extended cut, but there will be a version going into theatres with a bit of a marketing push with a few new things at the end of the movie. If you stay and watch the movie, after the credits, there’ll be a deleted scene, a little tribute, and a few surprises. Which will be next weekend.
Whenever it arrives, if it arrives on our shores, it’ll probably be more than enough to push Endgame over into the annals of box office history, toppling a decade-old record in the process.
Maybe it’s long enough now to warrant that intermission?
We’ll bring you more on Marvel’s global plans for the Endgame re-release as we learn them.