This morning Amazon announced that Apple Music subscribers in Australia and New Zealand will now be able to stream their sweet tunes through Amazon Alexa devices.
This move seems to be solidifying Apple going hard into services and becoming a multi-platform software provider, despite also being a hardware business. Why merely offer a HomePod speaker when you can also appear in every other smart speaker ecosystem?
Apple isn’t known for its web apps, though you can now access a lot of its core apps (in basic form) through iCloud on the web. It doesn’t include Apple Music, but Apple does make APIs available for the service that other programmers can hook into — and that means there are now several third-party online players for Apple Music.
Apple will be joining a host of other music streaming services that are already available on the platform, such as Spotify, Tunein, Deezer, iHeartRadio and Amazon's Music Unlimited.
In addition to having access to Apple Music's casual catalogue of 50 million songs, users will have the ability to ask Alexa to play their favourite songs, artists and albums, as well as genre-specific radio stations and playlists that have been curated by Apple Music editors.
This new functionality will be available across Amazon's range of echo devices, including the Plus, Dot and Show.
To start listening, all you need to do is enable the Apple Music skill on your Amazon account either via the Skills Store, on the Alexa app or via Amazon's website. You can also find out more and troubleshoot right here.