Just when you thought Snap was down for the count, its recently released Android app has seen an influx of users globally.
During its latest earnings release, the company revealed that the number of daily users on Snapchat has grown by 4 million, taking it from 186 million to 190 million active daily users over the past two quarters.
That’s not quite as many as when it was at its peak (191 million), which was achieved in 2017 after Snap Inc went public, but it’s definitely a much better outcome compared to where they were heading at one stage, which was looking pretty grim.
CEO, Evan Spiegel, didn’t give a lot of information on the specifics of the sudden growth, but it has come after a number of major Snapchat updates, including the highly anticipated release of its rebuilt Android app, which, by most accounts, was slow incredibly buggy prior to this.
Given the number of Android users around the world, it’s probably fair to assume the update has pulled back previous users with better functionality, along with new users keen to see what the fuss is about. Within a week of the Android release, the company saw a 6 per cent increase in the number of people sending content on the platform.
Spiegel went on to say that Snapchat reaches more people between the ages of 13 and 34 in the US than Instagram does.
As The Verge points out, Snap recently held a partner summit in the US, showing off the Snapchat platform, its capabilities, new and upcoming features, and more. No doubt this would have played some part in the recent growth, as well.
Whether the company can maintain the comeback is, of course, another question altogether, so it’ll be interesting to see how things pan out.
The Snapchat vs Instagram war wages on, folks.