Overnight Samsung unveiled the Galaxy A80 - the first of its phones to have the 'New Infinity' display that it announced and its Developer's Conference back in November.
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It has gotten around the notchless design by including a pop-up triple camera setup that also casually rotates.
It seems like Samsung took a significant amount of inspiration from Oppo when it came to the camera.
Last year Oppo introduced the pop-up camera in its flagship Find X device, and it first brought a rotating camera to market with the N1 back in 2014.
Samsung's combo comes with a 48MP, 8MP ultra-wide and a Time of Flight sensor that slides out of the 6.7-inch Super AMOLED display.
Under the hood we're looking at a Snapdragon 730G processor, 8GB RAM, 128GB storage and a 3,700mAh battery with 25W fast-charge.
Much like the S10 flagships from earlier this year, the A80 also includes an in-display fingerprint scanner.
Sadly, this experimental and beautiful handset is probably never going to come to Australia. Sorry about that.
If you want to salivate from afar it will be launching globally from May 30. I certainly will be.
No pricing has been dropped yet.