Yesterday the Australian Financial Review revealed that Chinese phone manufacturer, Xiaomi, will be launching a large range of consumer products in Australia later this year.
While phones are likely to be at the top of the list, we could also be looking at the likes of earphones, cameras and smart lights.
Much like one of its biggest competitors, Huawei, many westerners are at a loss at how to actually prounce 'Xiaomi'. Now is your chance to find out ahead of it landing properly in Australia.
Chinese phone manufacturer Huawei has been selling in Australia for years now, but there are still a tonne of people who have no idea how to pronounce its name. If you're one of them, don't feel bad. It's not just you. I've heard many a whispered "Ohhhh is that how you say it?" reactions from professionals at tech events as well. Don't worry, we've got you all covered.
For this lesson we're turning to Huge Barra, former international Vice President of Xiaomi. At a 2015 conference he was encouraged to teach the crowd how to pronounce the company name.
He explains how both the sound and the tone are important in order to say it correctly.
If you're only concerned about the sound, you can say 'show-me', with the 'show' part sounding more like the start of the word 'shower', as opposed to how the word 'show' sounds.
But if you want to actually pronounce it properly you need to out the Chinese tone in it. He can explain it a lot better than we can:
We hope this has cleared it up for you, and you'll be prepared when Xiaomi products hit our shores.