Last week Apple laughed in the face of its own March event by announcing new iPads, new Macs and new AirPods.
This was an interesting move, and has fueled rumours that Apple is gearing up to make some big service-related announcements.
Fortunately, the wait is almost over. Here's how to can watch all the action live.
The biggest expectation from the event is the reveal of Apple's highly anticipated streaming service.
We're expecting some exclusive tv show reveals, as well as a possibility of it being free for iOS users.
A paid Apple News service is also a strong possibility, and rumour has it that it will be the same price as the 'individual' Apple Music account price - $11.99.
You can read more of the anticipated details right here.
As always, Apple is going to make you watch over on its website rather than on YouTube. It'll be streaming at the ungodly hour of 4am AEDT on March 26.