Spotify Says Controversial ‘Hate Content’ Policy Was ‘Rolled Out Wrong’

Spotify Says Controversial ‘Hate Content’ Policy Was ‘Rolled Out Wrong’

Mistakes happen. Yesterday, Spotify CEO Daniel Ek admitted to a rather big one in regards to the company’s controversial “Hate Content and Hateful Conduct” policy. “We rolled this out wrong and could have done a much better job,” said Ek about Spotify’s decision to remove R Kelly and the rappers XXXTentacion and Tay-K from the company’s playlists.

Photo: Ilya S. Savenok (Getty Images)

The policy said: “We don’t censor content because of an artist’s or creator’s behaviour, but we want our editorial decisions – what we choose to program – to reflect our values. When an artist or creator does something that is especially harmful or hateful (for example, violence against children and sexual violence), it may affect the ways we work with or support that artist or creator.”

On paper that sounded great. The execution, less so. An immediate backlash erupted from within and outside the company when the policy was announced. Initially only three artists were affected, which brought out cries of censorship from music industry figure and questions over the racial implications of this decision – only black artists were targeted.

Representatives from R Kelly and XXXTentacion both challenged the decision, and according to Bloomberg, people representing the rapper Kendrick Lamar also called Ek to express their concerns. There was even speculation that Troy Carter, Spotify’s global head of creative services, would leave the company over the policy, though he denied it.

Spotify walked back the decision last week, saying XXXTentacion would return to its playlists, but the company offered no statement on the other acts affected by this policy. It’s unclear if and how the policy may further change – Ek did not clarify this while speaking at Recode‘s Code Conference yesterday.

However, when the policy first launched, the company wrote, “these are complicated issues, and we’re going to continue to revise our Policy on Hate Content and Hateful Conduct. We’ll make some mistakes, we’ll learn from them, and we’ll always listen to you…”

With 170 million users, Spotify is often credited for reviving the music industry, but this rather public blunder shows the company is still beholden to its suppliers: Major labels.

[The Hollywood Reporter]